ITPEC IP April 2020 Question 84
Which of the following is a method for analyzing the behavior of a visitor to a Web site based on information such as the number of accesses and the browsing history within the Web site?
Explanation
Access log analysis — studying the records a Web server keeps of every access to learn how visitors behave on the site.
Each time a page is requested, the server (or an analytics tool) records the time, the page, the page the visitor came from, and an identifier of the visitor or session. Totalled, these records give the number of accesses and page views per page, the paths visitors follow through the site, where they enter and leave, and how long they stay. The site owner uses the results to improve pages, navigation and Web marketing.
Answer (c)
Why not others:
- •(a) Regression analysis — expresses the relationship between a variable to be predicted and one or more explanatory variables as an equation, such as sales against advertising spend
- •(b) Cluster analysis — groups similar items, such as customers with similar attributes, into clusters; it could use log data, but it is a general statistical method, not the name for analysing site accesses
- •(d) Value chain analysis — divides a company's business into primary and support activities to see where value and cost arise
Key rule: Access counts and browsing history within a site come from its access logs, so analysing visitor behaviour from them is access log analysis.
Business Industry · AI-written, may contain errors
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