ITPEC IP October 2020 Question 90
ITPEC IP October 2020 — Question 90 of 100
The long-tail model sells a very broad range of individually low-demand products whose combined sales can be significant. Online stores can list niche items economically because they face fewer physical shelf-space and local-demand constraints.
Answer (d)
Why not others:
- keeping auction listings open does not define long-tail demand
- products tailored to body measurements describe personalization
- selling only proven high-volume products focuses on the popular head rather than the tail
Key rule: Long-tail revenue comes from aggregating many niche products, not only from a small number of best sellers.
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