ITPEC IP October 2020 Question 89
Which of the following is the most appropriate description concerning SEO?
Explanation
Devising ways to display a website at the top of the search results for a keyword — that is SEO, search engine optimization.
Search engines rank pages by relevance and quality. SEO improves a site so that it ranks higher for the keywords its customers search: clear page titles and headings, useful content with the right keywords, a structure crawlers can follow, fast pages, and links from reputable sites. It targets the unpaid (organic) results; paying to appear beside them is search (listing) advertising.
Answer (c)
Why not others:
- •(a) — filtering search results to match the objectives of a social-media community concerns what the community's members see; SEO is about where one's own site ranks
- •(b) — analysing the access log of the company's website to detect unauthorised access is security monitoring; SEO does not look for intrusions
- •(d) — researching what users want and developing a search engine for them is building a search engine; SEO works on the website, not on the engine
Key rule: SEO is done by a site owner to its own site to climb the organic results; it neither builds nor operates the search engine.
Business Industry · AI-written, may contain errors
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