IPA FE Subject A sample Question 56
A question IPA Japan published in 基本情報技術者試験 科目A サンプル問題 問56, translated into English. ITPEC is based on the same exams.
Same question on ITPEC: Apr 2024 Q55 +1 more
Which of the following is an example of Consumer Generated Media (CGM)?
Explanation
A blog or SNS where an individual posts evaluations of products they used — CGM is content created by consumers themselves.
Consumer Generated Media are media whose content comes from ordinary users: blogs, social networks, review sites and video sharing. This word-of-mouth information reaches an unspecified number of people and influences their purchasing decisions.
Answer (d)
Why not others:
- •(a) — management and financial information for investors, published by the company itself, is investor relations
- •(b) — product information published by the manufacturer is the company's own promotion, not consumer-generated
- •(c) — policy and service information published by a government body is public information provision, created by the organisation
Key rule: To spot CGM, ask who creates the content: an individual consumer means CGM, a company or government does not.
Business Industry · AI-written, may contain errors
This question comes from the past questions IPA Japan publishes, translated into English by ITPEC Practice. ITPEC Practice is an independent study tool and is not affiliated with IPA or ITPEC. See the original paper (PDF) or Report an issue.