IPA FE Subject A sample Question 55
A question IPA Japan published in 基本情報技術者試験 科目A サンプル問題 問55, translated into English. ITPEC is based on the same exams.
Same question on ITPEC: Apr 2019 Q73
Which of the following is a description of the long tail?
Explanation
Many slow-selling products adding up to a share of sales that cannot be ignored — that is the long tail of Internet retail.
Plot products by sales in descending order: a few best-sellers form a tall head, and a very large number of niche products form a long, low tail. A physical store cannot stock the tail for lack of shelf space, but an online shop with no shelf limit and low inventory cost can, and the tail's combined sales become a significant part of the total.
Answer (d)
Why not others:
- •(a) — placing a link to a company on a website or blog and receiving a referral fee for purchases is affiliate marketing
- •(b) — selling on one's own site while the manufacturer or wholesaler ships directly, so no stock is held, is drop shipping
- •(c) — integrated management and delivery of the text and images that make up web content is a CMS (Content Management System)
Key rule: The long tail reverses the Pareto view: online, the many minor items together can rival the few best-sellers.
Business Industry · AI-written, may contain errors
This question comes from the past questions IPA Japan publishes, translated into English by ITPEC Practice. ITPEC Practice is an independent study tool and is not affiliated with IPA or ITPEC. See the original paper (PDF) or Report an issue.