ITPEC FE Subject A April 2024 Question 51
ITPEC FE Subject A April 2024 — Question 51 of 60
Telemarketing = direct marketing conducted via telephone calls (home or business).
Key activities: soliciting donations, gathering opinions, selling products by phone.
Why not others:
- (b) — describes internet marketing (online channels)
- (c) — describes direct mail (physical letters to an address)
- (d) — describes SMS/push notifications (mass digital alerts)
Key rule: "Tele" = telephone. Telemarketing = phone calls, not internet, not mail.
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