ITPEC FE Subject A April 2024 Question 51
Which of the following is an appropriate explanation of telemarketing?
Explanation
Direct marketing by calling people — telemarketing uses the telephone to ask for purchases, donations or opinions.
Telemarketing is a direct-marketing channel in which operators call consumers or businesses (outbound) or answer their calls (inbound) to sell products, collect donations or survey opinions.
Answer (a)
Why not others:
- •(b) — selling and building customer relationships over the Internet is online marketing
- •(c) — sending offers, announcements and reminders to a person at a particular address is direct mail
- •(d) — sending sales alerts, update links and reminders to large groups is mass messaging, such as mobile (text message) marketing
Key rule: Direct-marketing channels are named after their medium: telephone for telemarketing, a postal address for direct mail, the Internet for online marketing, text messages for mobile marketing.
Business Strategy Management · AI-written, may contain errors
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