ITPEC FE Morning October 2020 Question 67
ITPEC FE Morning October 2020 — Question 67 of 80
Telemarketing — direct marketing via phone calls to individuals.
Telemarketing is a form of direct marketing where salespeople contact potential customers by telephone to solicit donations, gather opinions, or make sales.
Why not others:
- (b) Describes e-commerce / online marketing — selling products and building relationships over the internet.
- (c) Describes direct mail marketing — sending physical offers, announcements, or reminders to a person's address.
- (d) Describes SMS / mobile marketing — sending sales alerts, links, or reminders to large groups of people.
Key rule: "Tele" = telephone — telemarketing is marketing done through phone calls.
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