ITPEC FE Subject A April 2024 Question 49
ITPEC FE Subject A April 2024 — Question 49 of 60
"Concentrates resources in a specific segment" + "specialization" = Niche strategy.
The four market position strategies:
| Strategy | Who | Goal |
|---|---|---|
| Leader | Market #1 | Maintain/expand market share |
| Challenger | #2–3 player | Overtake the leader |
| Follower | Mid-tier players | Imitate the leader safely |
| Niche | Specialist player | Dominate a narrow segment |
Why not others:
- (a) Challenger — attacks the leader for broader market share, not specialization
- (b) Follower — copies the leader's moves to avoid risk
- (c) Leader — already dominant; focuses on expanding the total market
Key rule: Niche = concentrate on a narrow segment → specialize → avoid head-to-head competition with larger players.
AI-generated — may contain errors
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