ITPEC FE Morning October 2023 Question 68
ITPEC FE Morning October 2023 — Question 68 of 80
The question describes a technique that translates strategy into specific targets across four balanced perspectives: financial, customer, internal business process, and learning & growth. This is the textbook definition of the Balanced Scorecard (BSC), developed by Kaplan and Norton. BSC links these four perspectives causally: investing in learning grows capabilities → improves processes → satisfies customers → generates financial results.
Why not others:
- (b) Growth matrix: The Ansoff Matrix focuses on product/market growth strategies (penetration, development, diversification) — unrelated to four perspectives.
- (c) Product portfolio management: The BCG Matrix classifies products by market share and growth rate (Stars, Cash Cows, Dogs, Question Marks) — a portfolio tool, not a strategy execution framework.
- (d) SWOT analysis: Evaluates internal strengths/weaknesses and external opportunities/threats — a situational analysis tool, not one for implementing strategy through balanced perspectives.
Key rule: Four perspectives (financial, customer, business process, learning & growth) = Balanced Scorecard, always.
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