ITPEC FE Morning April 2023 Question 67
ITPEC FE Morning April 2023 — Question 67 of 80
Product Life Cycle — Maturity Stage — identify characteristics of each PLC stage.
The Product Life Cycle has 4 stages, each with distinct market characteristics:
| Stage | Demand | Key Focus |
|---|---|---|
| Introduction | Partial, new market | Persuade early adopters |
| Growth | Rising, market recognizes value | Expand product line and channels |
| Maturity | Peak, competition intensifies | Differentiation, segmentation, cost reduction |
| Decline | Decreasing | Withdraw or pivot to new markets |
(b) is correct: demand grows but competition intensifies, requiring product differentiation, market segmentation, and cost reduction — all hallmarks of the maturity stage.
Why not others:
- (a) — describes the Decline stage (demand decreases, companies withdraw)
- (c) — describes the Introduction stage (partial demand, persuading specific targets)
- (d) — describes the Growth stage (market recognizes value, expanding channels, sales increase with investment)
Key rule: Maturity = saturated market + intense competition + differentiate or die + cut costs.
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