ITPEC FE Morning April 2021 Question 61
ITPEC FE Morning April 2021 — Question 61 of 80
CRM is a concept to optimize customer loyalty by sharing information throughout all customer channels within a company and improving customer satisfaction by raising the level of service.
Why not others:
- (a) Describes SCM (Supply Chain Management) — improving the supply chain through real-time exchange of production, inventory, procurement, and distribution information.
- (c) Describes ERP (Enterprise Resource Planning) — planning and managing business resources throughout the company effectively and comprehensively.
- (d) Describes a Voluntary Chain — a method for wholesalers/manufacturers to support retail stores and increase their sales and profits.
Key rule: CRM = Customer focus (loyalty + satisfaction + service level); SCM = Supply chain; ERP = Company-wide resource planning.
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