ITPEC IP April 2026 Question 92
ITPEC IP April 2026 — Question 92 of 100
Fintech — combining finance with modern information technology to create innovative financial services and value.
Examples include mobile payments, app-based banking, automated advice, online lending, and collaboration between established financial institutions and technology ventures.
Answer (b)
Why not others: (a) Omnichannel integrates customer contact and sales channels; (c) Blockchain is one technology that fintech may use but is narrower than the trend described; (d) One-to-one marketing tailors offers to individual customers.
Key rule: When digital innovation is specifically applied to finance, the umbrella term is fintech.
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