ITPEC IP October 2024 Question 76
ITPEC IP October 2024 — Question 76 of 100
Actions B and C may create compliance problems because they can mislead consumers. B presents paid promotional content as an ordinary favorable review without disclosing that it is advertising, concealing the commercial purpose. C uses Paris and French-flag imagery on a domestically produced bag without stating the production country, which can create a misleading impression about origin.
Answer (d)
Why not others:
- A is an open campaign publicized broadly, with no purchase condition in the scenario; selecting an applicant at random for the stated prize is not the problematic act identified here
- (a) and (b) incorrectly include A
- the alternative containing only one of B or C would omit another potentially misleading practice
Key rule: Compliance in promotion requires consumers not be misled about commercial sponsorship, product origin, or material transaction conditions.
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