ITPEC IP October 2019 Question 96
ITPEC IP October 2019 — Question 96 of 100
Allowing registered members to post product evaluations through comments is marketing that uses the social and participatory features of an SNS. Reviews create user-generated content, stimulate interaction, spread opinions, and can influence awareness and purchasing decisions.
Answer (b)
Why not others:
- fulfilling online orders and collecting payment is e-commerce operations
- improving search-result position is search engine optimization
- setting a lower price is a pricing strategy
Key rule: SNS marketing uses social connections, sharing, comments, communities, and user-generated content to engage and influence customers.
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