ITPEC FE Subject A October 2025 Question 50
ITPEC FE Subject A October 2025 — Question 50 of 60
Relationship Marketing — identify the correct definition of relationship marketing.
Relationship marketing focuses on building long-term connections with customers to generate stable, recurring sales over time.
Key idea: maintain good relationships → customer loyalty → long-term revenue.
Why not others:
- (a) — describes a flash sale (time-limited online selling)
- (b) — describes location-based marketing (GPS-driven ads from nearby stores)
- (c) — describes cross-media marketing (using TV, newspapers, magazines together)
Key rule: "Relationship" = long-term customer connection for sustained sales, not a one-time campaign.
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