ITPEC FE Morning October 2022 Question 72
ITPEC FE Morning October 2022 — Question 72 of 80
O2O (Online-to-Offline) is a commerce strategy that uses online channels (websites, mobile apps) to attract customers and drive them to physical (offline) stores to complete a purchase — or vice versa, using in-store triggers to push customers to online platforms.
Why not others:
- (a) Describes the Freemium model — offering a basic tier for free while charging for premium features.
- (b) Describes an Escrow mechanism — a trusted intermediary that holds payment until both delivery and payment conditions are confirmed.
- (d) Describes Build-to-Order (BTO) — production begins only after a customer order is received, enabling customization.
Key rule: O2O = bridging online and offline channels to guide customers between virtual and physical stores.
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