ITPEC FE Morning October 2022 Question 67
ITPEC FE Morning October 2022 — Question 67 of 80
PEST analysis is a strategic tool used to identify macro-environmental factors affecting a business. The acronym stands for:
- Political — government policies, regulations, political stability
- Economical — economic growth, inflation, interest rates
- Social — cultural trends, demographics, consumer attitudes
- Technological — innovation, automation, R&D activity
The correct answer is (a) because it maps exactly to these four pillars.
Why not others:
- (b) "Enterprises" and "Time" are not PEST factors
- (c) "Price" and "Satisfaction" are internal/marketing metrics, not macro-environment factors
- (d) "Price", "Enterprises", "Safety", "Time" — none of these match the PEST framework
Key rule: PEST = Political, Economic, Social, Technological — memorize the acronym directly.
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