ITPEC FE Morning April 2022 Question 67
ITPEC FE Morning April 2022 — Question 67 of 80
The introduction stage is when a newly launched product enters the market. Sales are low
because the product is unknown, so companies focus on building product recognition and
target early adopters — consumers willing to try new products before the mainstream.
Why not others:
- (b) Describes the maturity stage — demand growth slows, companies defend market share.
- (c) Describes the decline stage — sales and profits fall, companies consider market exit.
- (d) Describes the growth stage — sales rise rapidly and new competitors enter the market.
Key rule: Introduction = low sales + awareness campaigns + early adopters only.
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