ITPEC FE Morning October 2020 Question 69
ITPEC FE Morning October 2020 — Question 69 of 80
CRM Software — identifies the correct description of Customer Relationship Management software.
CRM software provides integrated online tools for sales, customer service, and marketing. It centralizes customer data and interactions across all channels — not just phone support or direct marketing campaigns.
Why not others:
- (b) Describes PRM (Partner Relationship Management), a separate category
- (c) CRM covers the full customer lifecycle, not only direct-marketing campaigns
- (d) Describes call center / CTI software focused on phone-based support; CRM is much broader
Key rule: CRM = sales + customer service + marketing in one platform.
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