ITPEC FE Morning April 2019 Question 72
ITPEC FE Morning April 2019 — Question 72 of 80
Consumer Generated Media (CGM) — digital content created and shared by individual users
CGM refers to any digital content — blogs, videos, reviews, social media posts — that is created by consumers (not companies) and shared with an audience or other users.
The correct answer is b): it describes enabling delivery of digital content prepared by an individual to viewers and its sharing between users.
Why not the others:
- a) describes an opt-in mailing list (email marketing), where customers register to receive periodic company emails
- c) describes an online auction platform (e.g., eBay) — trading goods in auction format with an intermediary
- d) describes an electronic mall / marketplace (e.g., Rakuten) — a shared platform for individual storekeepers with centralized points and payment processing
Key rule: CGM = user-created content shared publicly. Think YouTube, blogs, product reviews — the "consumer" is the creator, not just the buyer.
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