ITPEC FE Morning April 2019 Question 72
Which of the following is a description of CGM (Consumer Generated Media)?
Explanation
Delivery and sharing of digital content prepared by individuals — CGM is media whose content is created by consumers themselves.
In Consumer Generated Media the users are both the authors and the audience: blogs, review sites, video-sharing sites and social networking services carry what individuals write, photograph or film, and other users view and share it.
Answer (b)
Why not others:
- •(a) — customers registering for a mailing list to receive a company's e-mails regularly is opt-in e-mail marketing; the company creates the content
- •(c) — mediating personal trading of goods in auction format is an online auction, a C2C marketplace
- •(d) — a common platform for individual online shops with shared points and card settlement is an online shopping mall (cybermall)
Key rule: CGM is identified by who creates the content: consumers, not the company or the platform.
Business Industry · AI-written, may contain errors
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