ITPEC FE Morning April 2019 Question 69
ITPEC FE Morning April 2019 — Question 69 of 80
Push vs Pull Strategy — Push strategy means the manufacturer predicts demand and pushes products to customers through distribution channels.
The correct answer is b): the manufacturer predicts what customers want before producing — this is the essence of push strategy (produce first, sell later).
Why not the others:
- a) Segmenting customers by profitability is CRM / customer profitability analysis, not a push/pull concept
- c) Receiving requests from customers and then producing — this is pull strategy (demand-driven production)
- d) Achieving one-to-one contact for new products describes relationship marketing / one-to-one marketing
Key rule: Push = forecast → produce → promote outward. Pull = customer demand → then produce.
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