IPA IP 2026 Question 23
A question IPA Japan published in 令和8年度 ITパスポート試験 公開問題 問23, translated into English. ITPEC is based on the same exams.
Which of the following is the most appropriate description concerning listing advertisement, which is one of the techniques of Internet advertisement?
Explanation
An advertisement shown in conjunction with the keywords typed into a search engine — a listing advertisement, also called a search-linked advertisement.
Advertisers bid on keywords. When a user searches for one of them, the advertisement appears on the search results page, usually above or beside the ordinary results, and the advertiser typically pays per click. Because it reaches people at the moment they are looking for something, it targets intent rather than a profile.
Answer (b)
Why not others:
- •(a) — advertisements chosen from the user's browsing and purchase history are behavioral targeting advertisements
- •(c) — advertisement e-mails sent only to users who agreed beforehand are opt-in e-mail advertising
- •(d) — an advertisement carried in a regularly issued e-mail magazine is an e-mail magazine advertisement
Key rule: Name an Internet advertisement by what triggers it: search keywords (listing), past behaviour (behavioral targeting), prior consent (opt-in e-mail), the page's place (banner).
Business Industry · AI-written, may contain errors
This question comes from the past questions IPA Japan publishes, translated into English by ITPEC Practice. ITPEC Practice is an independent study tool and is not affiliated with IPA or ITPEC. See the original paper (PDF) or Report an issue.